Since its establishment in 2015, Betterbrands Jewellery (Pvt.) Ltd has evolved from a modest one-man business into one of Zimbabwe’s largest privately-owned gold trading companies with over 3000 employees at various levels. The company’s rapid growth is a testament to its unwavering commitment to excellence and strategic expansion within the gold industry. With a strong track record, Betterbrands Jewellery has positioned itself as a key player in the gold value chain, both locally and
with aspirations to extend its influence across Africa and globally.

Vision and Mission:
Empowering Communities, Delivering Value
Betterbrands Jewellery’s vision is to be a global prominent gold industry
value chain player, focusing on empowering communities while delivering
exceptional value to stakeholders in an environmentally and socially
sustainable manner. The company is dedicated to sustainably mining,
refining, trading, and adding value to gold products and services, ensuring
that all operations benefit the communities they touch and contribute to
broader economic development.