
Chairman’s Statement
Dear Stakeholders As the Chairman of Betterbrands Investments, I take immense pride in the strides our company has made over the past decade. From humble beginnings, we have grown into a formidable force across multiple sectors including gold
trading and refining, construction, drilling, energy, logistics and equipment leasing, significantly contributing to our nation’s economic development and global standing. Our journey, while challenging, has been marked by innovation, resilience, and a steadfast commitment to excellence.
Our involvement in gold trading and refining has not only positioned us as the largest contributor to Fidelity Refineries, the government-owned gold depository, but it has also solidified our reputation as a key player in the global precious metals market.
This achievement underscores our ability to leverage our resources effectively and maintain a competitive edge in an industry that demands precision and trust. Beyond our gold operations, our energy division plays a crucial role in meeting the nation’s energy needs, ensuring the steady and reliable supply of fuel products to power industries and households alike. Our commitment to sustainability in this sector aligns with global best practices, reflecting our responsibility to both our stakeholders and the environment. In this light, we have also reached an advanced stage in our clean energy rollout plan which will see offerings of solar products, etc. In the realm of borehole drilling, we have gone beyond mere infrastructural development. Under the Presidential Borehole Drilling Scheme, we are establishing village business units (VBUs), strategically around the country in a bid to enhance food security. These units not only provide essential water resources for communities but also support horticultural farming, which is vital to sustaining our nation’s agricultural output while incorporating environmentally sustainable methods such as solar pumps and drip irrigation. Our construction arm, is designed to tackle housing
challenges in line with the National Development Strategy (NDS1) by providing adequate, affordable,
the quality of life for Zimbabweans and achieving sustainable urbanization.This is evident in our completed and ongoing housing and sporting facility projects. As we look to the future, we are excited to announce our intentions to expand our footprint beyond
national borders. We believe that the expertise and success we have cultivated locally can be replicated and scaled on an international stage. Our expansion plans are not merely a pursuit of growth but a strategic move to bring our proven model of business excellence to new markets and contribute to global economic development. Our success is built on the foundation of our people. With over 1,000 dedicated employees and growing, we have cultivated a culture of innovation, integrity, ancollaboration. These values have driven us to exceed expectations and will continue to guide us as we navigate new challenges and opportunities. To our potential partners, we extend an invitation to join us on this exciting journey. The future
holds immense promise, and with your support, Betterbrands Investments is poised to reach new heights, drive sustainable growth, and make a lasting impact on the global stage. Thank you for your trust and confidence in our vision.
Sincerely,
Mr Pedzai Sakupwanya
Chairman/Founder, Betterbrands Investments
Executive Summary
Betterbrands Investments is a dynamic and diversified conglomerate with a strong footprint in Zimbabwe’s key economic sectors, including gold trading and refining, petroleum, construction, and borehole drilling. Established over a decade ago, the company has grown to become a cornerstone of the national economy, contributing significantly to the country’s development and prosperity. With a workforce of over 3500 dedicated employees, Betterbrands Investments is committed to driving sustainable growth, fostering innovation, and creating value for all stakeholders
Corporate Social Investiment
As we operate in several locations across the country, we focus on empowering the communities in the form of developmental projects and employment creation. We have a charity organisation in Mabvuku that focuses on helping the community.
We do continuous environmental awareness programmes that focus on rehabilitating our ecosystem; water, trees and landscape.
Our Vision
To be a prominent industry value chain player known for empowering the communities we operate in, delivering exceptional value to our local and international stakeholders in an environmentally sustainable manner.
Our Values
Local Empowerment Collaboration and partnerships Commitment to service excellence Integrity and honesty in all dealings Environmental sustainability
Our Ethos
Harnessing local resources to empower youths and local communities for a brighter prosperous future.
Our Mission
To provide competitive gold-related solutions to our stakeholders.








